Schyler Consults - Digital and Promotional Marketing
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Promo! What is it? And Why You Need It For Your Growing Business

4/7/2023

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So, I decided to write this article about the promo side of my consulting business. It's a separate business called Swag & Promo Solutions.

I've had several people reach out. Some knew exactly what they wanted!

Others had no idea what kind of services and products we offer! They almost seemed lost like they knew they needed it, but did not even know where to begin.

So, today I'm here to break it down! Why do you need it? What products we offer. 

So, If you're interested in how to make more impressions, we're talking IRL (In Real Life, for those who just don't like acronyms, I get you; I see you!) impressions for your business, brand, or company. Stick around, and read below on why your business could grow and thrive with promo products!

Promo Products include your brand, your message, or your brand's mission statement. You need to find a promo company who can help you go through all the questions & steps along the way that you may have. 
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The What!
So, Promotional Marketing is a vast industry, because every single business needs promo to have and give away this leaves a real-life lasting impression. How many of you have gotten a really good pen from a place for free with their info on it. This is a promo product.
I don't know about you, but I'm a sucker for a great pen! I love a good pen! I don't care if that company was awful, if I got a good pen I'm going to hold on to it and use it!

So, you might be wondering yeah so what? I don't need pens. I get it! I'm going to be getting into all the swag you could ever imagine for your brand or business! We could make a list and it would go on and on and on... 
So here we go,
Let's break down to apparel first.
  • T-shirts
  • Polo Shirts
  • Hoodies
  • Sweatshirts
  • Jackets
  • Hats & Caps & Visors
  • Team Shirts & Uniforms
  • Name Tags
  • Scrubs
  • Socks
  • Masks
  • Aprons
​I'm sure there are probably more, but these are the ones that come to mind first.

Next let's break down different types of drink-ware. Now you may be asking yourself, how many different types of drink-ware could there be?
  • Tumblers
  • Reusable Water Bottles
  • Branded one time use water bottles for an event
  • Coffee Mugs
  • Hot/Cold Yeti Mugs - & side note we can get some of the most popular brands, most products we can get your brand name with your logo on them. We believe in providing quality products that people know and love!

Then, we get to the tech gear, and paper products along with corporate gifts, & nice freebies that are given away when you're invited to certain events. This is kind of a catch all list. 

  • We'll start with Tech Gear first.
  • Wireless Charges like charging pads
  • Portable Charging Pads to take with you on the go!
  • Power banks
  • Cellphone cases
  • Branded Webcam Covers for Privacy
  • USB Flash Drives
  • Wireless Mouse
  • Wireless Keyboards
  • Custom Phone Stands
  • Earbuds with Mic
  • Branded Ring lights
  • Branded Mouse Pads
  • Branded Headphones & Noise Cancelling Headphones
  • Earbuds
  • Bluetooth Speakers
  • Screen Cleaner
  • Car Phone Holder 
  • Cord Organizers

Let's not forget Summer is right around the corner! Here are a few more branded promo items you just might need for your brand.
  • Branded Tote bags
  • Branded Towels
  • Sunscreen, yes we can even brand your sunscreen!
  • Branded Hand Sanitizer
  • Blankets
  • Coolers & Lunch bags
  • Cooling Towels
  • Cooling Fans around the neck
  • Yeti Tumblers to keep those drinks cold!
  • Branded Lip Balm & Chap stick and yes they come in different flavors! 
Do I sense a summer swag bag in the making?!?  If you run a resort, or a yacht club this could be the perfect swag bag for you! If you're planning on having a birthday pool party this could be the perfect gift bag for your guests! The list goes on...

Every industry can use promo products for instance, I don't know too much about the construction industry, but there are a lot of products that some of these companies may want to give to clients or employees. 
These include things like:
  • Hardhats
  • Tools
  • Cooling Towels for working in the summer heat
  • Safety Vests
  • Branded Lunch Bags & Coolers
  • Branded Tape Measures
  • Branded Construction Cones
  • Flashing Safety lights
  • Duffel Bag for out of town construction trips

There are also other industries and niches promo items can be profitable whether you are selling these or just giving them away for a bigger event. We can plan the perfect swag bag or box for your next event! 
Most of these are paper products, office supplies, decals, & packaging.
  • Signs & Banners
  • Displays
  • Sandwich Displays
  • Buttons
  • Bumper Stickers
  • Lawn signs to promote your business
  • Car Magnets
  • Vinyl Decals
  • Stickers
  • Magnets
  • Highlighters
  • Pens
  • Pencils
  • Planners
  • Journals
  • Notepads
  • Brochures
  • Calendars
  • Bound Books for Classes or a Retreat
  • Packaging for any items you make or sell! This is a huge decision. We as consumers are obsessed with the way things are packaged and marketed. We've literally been conditioned to enjoy beautiful packaging. I have several samples we can go through. Talk about aesthetics and how you want your packaging to reflect your brand! 

Now, let's talk about circumstances.
Not everyone is in the same place on their business journey as others.

  • For example, you may have this amazing product, but don't have a clue on how to promote it and get it out there! Have no fear! I can help you get a website set up.

    Depending on what you're selling depends on the platform we would use to build your website. Each platform offers different options, so this is good to know when first starting out.

    So, this amazing product, have you thought about packaging. We would be happy to help you with designing and coming up with the perfect packaging for your amazing product!
 
  • For example, maybe one of your ethics is you want to only purchase items made in the USA. We could narrow down the item and find products for your company only made in the USA. 

  • Another example, maybe you're starting out on a shoe-string budget & want the best price possible. We can help you find the best price for what suits your needs.

Regardless, of what stage you are in your entrepreneurial journey, we can help you find the perfect product for you to stand out with your own personal brand!

I hope this helps break down everything we offer from our promotional product business. If you have any questions, please don't hesitate to reach out. I'm going to put a contact form at the end of this for anyone who may be interested in taking the next step in branding!

    Let's talk all things Branding & Promo!

    We will not sell your email or information. Please leave any comments or questions you may have, & we'll get back to you in a prompt manner.
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